Benetton Loyalty Program

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  3. Customer Loyalty Program

Whether you are designing a new loyalty program, embarking on a program refresh, or auditing performance of a current program, our team of experts will guide you in the development of actionable strategies that will accelerate growth and build customer loyalty. We will help you identify your loyalty opportunities and provide guidance and recommendations for an on-brand approach to incorporating loyalty marketing into your overall business model. Every aspect of the program will be considered. From engagement strategies to rewards catalog development, comprehensive financial modeling and scenario analyses, and technology integration requirements, our consultants will leverage their category expertise to ensure you develop and execute a world-class loyalty program.

How United Colors Of Benetton Builds Customer Loyalty. I Executive Summary The United Colors of Benetton: a company of colors and controversies. Offering the world an. The Benetton Group corporate website including a Group overview, Investor Relations, Media and Press, Sustainability, Governance and Work with us sections. View AMITESH SINGH’S profile on LinkedIn. Analysing the BENETTON LOYALTY program and MARKET RESEARCH to suggest ways to improve it.


Our consulting engagement phases ensure corporate significance, brand-centric positioning, and program participation and engagement. These phases include. Our implementation team has experience with a broad range of complex integration scenarios. The team works with each client to understand the use cases, configure the correct solution, and implement each integration.

You can rely on us to manage the overall technical solution ensuring a timely and on budget launch. Our goal with each integration is to deliver a timely and cost-effective integration of our SaaS loyalty platform, LoyaltyPlus, into our clients’ marketing and financial technology stacks.

We adhere to a detail-oriented process to map each client’s systems and integration points, and work in partnership with your IT team and other third party vendors to architect a seamless loyalty system that is built forward-looking for program enhancement and brand extension. LoyaltyPlus utilizes standard data feed formats, which reduce import errors and implementation cost overruns. LoyaltyPlus integrates with numerous systems via API, Bulk API, or SFTP-based data feeds with third parties, including: Ecommerce, mobile, point of sale, call center, email service provider, data warehouse, CRM, ERP, social sign-on, and ratings & reviews. Check out our list of partners. LoyaltyPlus is our cloud-based lifecycle marketing suite that drives customer identification, engagement, and retention for major brands. This SaaS loyalty platform enables you to design, deploy, and optimize an omni-channel loyalty solution uniquely tailored to your program opportunity. The flexibility of LoyaltyPlus enables you to fully configure and customize your loyalty solution to ensure alignment with your unique brand image and positioning.

We have mastered scalability in the cloud via a data-driven approach that makes enterprise-wide expansion across channels, geographies, and segments attainable in a cost-effective and timely manner. Our product and development teams deliver software at a rapid pace, following agile, customer-driven principles. LoyaltyPlus has an ongoing cycle of innovation and enhancements with frequent product releases that extend to all clients. LoyaltyPlus offers actionable reporting across multiple dimensions, delivering real-time transactional and engagement metrics within the portal to allow you to maximize your loyalty ROI. With a single, comprehensive view of all customer interactions across channels, you’re able to deliver upon a truly addressable omni-channel experience, track customer behavior, and build more accurate models for prospecting. Every one of our loyalty programs is supported by a dedicated account team to ensure that each client unlocks the full potential of our solution and realizes their loyalty objectives. Within this team, clients are assigned a dedicated Customer Success Manager who actively manages the partnership from initial kickoff through program launch and well beyond.

We take a collaborative approach in driving the program forward via regular status calls, incorporating cross-functional resources as necessary. We maintain a strong understanding of all aspects of the program and brand to enable effective decision making to achieve your goals. Full-service, and even collocated, support models are supported as needed. Every decision, from strategic direction to creative messaging, is informed by a statistical understanding of the customer. We deliver a 360-degree view of customers to create actionable drivers of desired customer behaviors that are tracked and improved as needed to ensure program optimization. Our typical analyses include a cohort analysis measuring impact to retention and lifetime value, a decile analysis providing visibility into key metrics across the member base, and liability reporting for a deep understanding of program financials, to name a few.

American Airlines Loyalty Program

The WE Program (Women Empowerment Program) is a long-term, Benetton Group sustainability program aimed at supporting the e mpowerment of women worldwide. To fulfill the goal of gender equality and women empowerment, Benetton Group has identified five key priorities in accordance with the UN agenda:. Sustainable livelihood: ensure that women have access to decent work in safe places so that they may gain social and economic independence. Non-discrimination and equal opportunities: all forms of discrimination must be ended.

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Women and girls must be granted equal opportunities with men and boys in employment, leadership and decision-making at all levels. They must play a role in peace building and state-building and have full access to information and communications technology. Quality education: all girls and women must be granted access to affordable and quality education at all levels, including technical, vocational and university education. Healthcare: women and girls must be granted access to affordable and adequate healthcare.

Customer Loyalty Program

In particular they must be granted universal access to sexual and reproductive health and reproductive rights. Fight against violence: by 2030, all forms of violence against all women and girls in the public and private spheres must be eliminated. This includes trafficking, sexual and other types of exploitation and harmful practices such as genital mutilation and child marriage.

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